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CATERINGAn ability to generate strong catering sales is one of the primary benefits of engaging Culinaire as food service partner in a convention center. We focus on sales and make revenue growth our main priority in every one of our business units. Our competitors hire operators to produce catered events. We hire and train sales people-whose product is catering.Culinaire's
range is extraordinary: last spring we catered an eight-course Escoffier-style
dinner for 100 guests celebrating the retirement of a local company's
CEO. Four weeks later, we catered the "wedding of the century" for 750 guests, which included five synchronized, plated courses for
750 guests under the largest tent ever erected for a social affair in
Dallas. In the summer we once again catered Premier Design's annual
convention in Fort Worth, where we provided three days of buffet meals
for 6,000 capped by a plated, seated banquet for 7,200. This four day
event occurred one week before the annual Mary Kay seminar, where we
serve 10,000 guests per day. We are unhampered by traditional, mundane ideas about food, and what is or is not appropriate for a concession stand. Our number one priority is to maximize revenues, so we look at upcoming calendars in convention facilities we manage to determine the demographics of customers who will be in the building. We then create specific product offerings especially designed to please them. While hot dogs and pretzels might be perfect for a Boy Scout show, stacked roast beef sandwiches on ciabatta bread or five alarm Texas chili might be more likely to satisfy attendees at a motivational speaker's seminar. We believe
in the power of brands, and optimize customer spend by using and promoting
manufacturer's brands such as Tyson Chicken and Bryan's Hot Dogs. Consumers
feel more comfortable ordering name brands because they trust them.
We also promote our own proprietary brands, such as Sal & Tony's
Pizzeria and Nacho Mamas.
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2100
Ross Avenue, Suite 3100 - Dallas, Texas 75201 - 214.754.1880
- Home - Culinaire's Corporate
Overview - Restaurant
Management - ©
Copyright Culinaire 2006 |
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